A Billion Reasons to Believe

Coca Cola company takes us back in time with Jua Cali, a Kenyan rapper  featuring in the new campaign danged I am a reason to believe. The unconventional campaign is targeting the younger generation(Teens) to dig deep and explore  opportunities that the future holds for them but using their talents.

Jua Cali started rapping from 2000 till today . He is on of the celebrated Rappers in Kenya. (photo courtesy of www.254digital.com)
Jua Cali started rapping from 2000 till today . He is on of the celebrated Rappers in Kenya.
(photo courtesy of http://www.254digital.com)

The campaign also enlightens young people in the fulfillment of being consistent and relentless in order to see their dreams come true, however long it may take.

The campaign is trending all over the country with engaging conversations via social media with the hashtag #IAmAReason.

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